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David Freeman

Law Firm CultureShift

David H. Freeman, J.D., is a law firm activist, a CultureShifter whose mission is to help law firms build stronger cultures of leadership, client service and business development. 

David is a former practicing lawyer and the award-winning CEO of the David Freeman Consulting Group, founder of Law Firm CultureShift®, creator of the Culture Xray™ internal culture assessment tool, and the developer of breakthrough technology that automates cross-selling coaching for lawyers called “Cross Serving™”. 

He is a multiple best-selling author, speaker, consultant and coach, and for three consecutive years, David was voted the “#1 Law Firm Business Development Consultant and Coach” in nationwide National Law Journal surveys. He has written four books (including two best-sellers) on law firm leadership and business development, and for twenty-four years, he has worked with hundreds of law firms world-wide, including over 40% of the AmLaw 200. 

David’s expertise has also been recognized by his peers:

  • Selected as a “Trusted Advisor” by the Professional Development Consortium.
  • Selected as a Fellow in the College of Law Practice Management.
  • Selected as co-chair the 2010 Annual Conference for the Legal Marketing Association (LMA).
  • A former member of the Board of Editors for Marketing the Law Firm.
  • A former member of the Education Committee of the LMA.

Key areas of David’s practice include:

  • Business development training and coaching for lawyers at all levels.
  • Client service training.
  • Revenue-focused leadership training and coaching for firm leaders.
  • Retreat facilitation, speaking and collaborative planning sessions.
  • Cross-selling training and planning sessions.
  • Automated coaching technology to drive cross-selling.

David can be reached at 310-773-7691 or