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Marketing Writer

Ropes & Gray LLP
New York, NY
United States

JOB SUMMARY:

The marketing writer researches, writes, edits, proofreads and fact-checks content for a broad range of external and internal communications vehicles, including pitches, proposals, newsletters, website copy, rankings and award submissions, announcements, brochures, invitations, advertising copy, video scripts, attorney bios, the firm’s intranet, memos, presentations, talking points, special reports and other materials. Working as part of the firm’s editorial team, this individual is primarily responsible for drafting compelling, concise, persuasive and error-free copy in a style that is consistent with the firm’s messaging and branding.

As a member of the editorial team, this individual collaborates with colleagues at all levels of seniority within the marketing communications department, including members of the creative team, as well as with colleagues in other departments across the firm. The individual in this position should share the characteristics of a resourceful and persistent news reporter, ferreting out interesting information and details about the work of the firm’s lawyers, as well as the talents of an elegant writer. Essential skills include an understanding of legal issues and terminology, the ability to translate legal writing into generally accessible language, adeptness at juggling multiple projects and deadlines, and the professionalism to work comfortably within the culture of a major global law firm.

ESSENTIAL FUNCTIONS:

Provide high-level reporting, writing and editing for external and internal communications, including those that support the needs of firm leadership. Solicit input and feedback from internal clients (e.g., firm leadership, attorneys, practice and business development support team members), proofread and fact-check material on tight deadline.

Provide counsel to internal clients on messaging and content development to ensure that communications are clear, correct and aligned with the firm’s strategic goals. Anticipate needs, respond quickly to requests and draft materials as needed.

Proactively seek out, identify and develop compelling, timely content for website and intranet stories and other firm communications, based on practice group activities, successes (wins, deals, etc.), thought leadership activities, pro bono efforts, events, executive initiatives and more. Assist PR team with writing needs, including drafting/editing press releases and other materials, and the creative design team with copy for marketing materials as needed.

Take raw content describing the firm’s services, practices and attorneys and create compelling prose that effectively promotes the firm’s capabilities while maintaining a professional tone and style.

Develop innovative ways to showcase the firm, our practices and our lawyers.

EDUCATION, EXPERIENCE AND SKILLS REQUIRED:

BA or BS degree (English or journalism preferred).

Five to seven years of prior experience developing external or internal communications to support marketing and business development needs in a corporate environment, preferably for a professional services firm or PR/marketing agency. Professional print journalism background a plus. A writing background in electronic media also an asset.

Ability to analyze information/assess issues, and to make and clearly articulate recommendations.

Capacity to absorb internal information and translate it into persuasive, relevant, benefit-oriented messaging.

Superior writing and editing skills. Accuracy is critical—must be able to check facts with multiple sources and take responsibility for producing factually correct content.

Sensitivity to partners and the ability to maintain strict confidentiality of the firm’s internal affairs.

Proven ability to meet deadlines, collaborate and influence others.

Service-oriented approach: proactive management of expectations, willingness to make adjustments on the fly.

Ability to think strategically and systemically ("connect the dots").

Capacity to understand and explain complex issues.

Comfort with managing multiple projects, priorities and competing deadlines in fast-paced environment.

The flexibility to work effectively on a team, as well as independently.
APPLICATION INSTRUCTIONS:

Cover letter required.

WORKING CONDITIONS:

Incumbent is expected to work the hours necessary to fulfill the responsibilities of the position. The above job description is intended to describe the general content of and requirements for the performance of this job. It is not to be construed as an exhaustive statement of essential functions, responsibilities or requirements. Firm management reserves the right to amend and change responsibilities to meet business and organizational needs.